Logo Design: Techniques

Logo Design: Techniques
Logo Design: Techniques
English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 4h 34m | 658 MB

Logos are a critical part of the modern visual landscape. A good logo is simple, instantly recognizable, and comprised of only the most essential elements. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French reveals how successful logos depend on good type choices and simple shapes—or the combination of simple shapes. He shows examples of popular logos and then demonstrates how to use the same construction techniques to create similar logos in Adobe Illustrator. The course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the world’s best logo designs.

Topics include:

  • Choosing the right typeface
  • Exploring type variables
  • Replacing letters with words
  • Creating a circular logo
  • Creating a hand-drawn logo
  • Designing with simple shapes
  • Offsetting multiple paths
  • Creating isometric type
  • Adding gloss, texture, beveled edges, and transparency
  • Designing with negative space
  • Choosing logo colors
  • Converting colors
  • Preparing final files
Table of Contents

1 Logo design for the modern age
2 Who should take this course
3 What makes a good logo
4 Choosing the right typeface
5 Exploring type variables
6 Change one thing
7 Initial Letters
8 Looking beyond 26 letters
9 Replacing letters with words
10 Outlined and inlined type
11 Creating a circular logo with type on a path
12 Warped type
13 Creating a hand-drawn logo
14 Creating a monogram
15 Creating a stacked type logo
16 Creating a logo with simple shapes
17 Lines
18 Arrows
19 More arrows
20 Squares and rectangles
21 More squares
22 Circles
23 Ovals
24 Hearts
25 Concentric rings
26 Triangles and diamonds
27 Stars
28 Polygons
29 Shields
30 Abstract shapes
31 Offsetting multiple paths Inspired by Mexico ’68
32 Working with stripes Inspired by Woolmark
33 Create a multi-line art brush
34 Creating an Olympic spiral inspired by Munich ’72
35 Creating a camera shutter swirl
36 Creating a modular logo from simple shapes
37 Radiating
38 Perspective type
39 Create a halftone dot treatment
40 Gradient effects
41 Creating a gloss
42 Creating a bevel effect
43 Working with transparency
44 Designing with negative space
45 Adding texture to a logo
46 Type on a cube
47 Color associations
48 Combining colors
49 Spot, process, and web colors
50 Recoloring artwork Experiment with different color schemes
51 Converting process to spot color
52 Converting process to tints
53 Converting transparency to tints
54 Preparing usage guidelines
55 Preparing print files
56 Preparing screen files
57 Next steps